Publication Information

Publication Owner
None Listed
Year Founded
Location

Lebanon, TN 37087
United States

Years in Operation
11 years
Parent Publication
Main Street Media of Tennessee

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Breaking News
Hyperlocal community comings and goings
Investigative news
Coverage Topics
Business
Education & Schools
Government
Local News
Sports & Recreation
Language
English

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Email
Podcast
Print
Social media
Website
Products
Events
Newsletters
Originally-reported articles
Podcasts
Printed media
Video
Geographic Area
County/Counties/Regional districts

Organization

Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
3-5
Founder Directly Involved?
Yes
Tax Status (founded)
For Profit
Tax Status (current)
For Profit

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 51-60%
Revenue Generation: 21-30%
Product/Technology: 0-10%
Administration: 0-10%
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Event sponsorship
Classifieds
Display
Email
Podcast Sponsorship
Print ads
Social Media
Video

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

We keep our community informed about what is happening - we let them know what their government is up to and keep an eye on elected officials, we share information about local businesses, events, we publish obituaries and we cover schools, including high school sports. We chronicle history and many readers clip articles and photos about friends and loved ones as well as stories that interest them.

Publication information last Updated on 04/03/2021
Editorial