Publication Information

Publication Owner
Jake Davies
Year Founded
Location

West Carleton, Ottawa ON
Canada

Years in Operation
3 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Investigative news
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Events in coverage area
Politics
Sports & Recreation
Local News
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Products
Originally-reported articles
Digital marketing services
Events
Geographic Area
Neighborhood(s)
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Tax Status (founded)
Sole Proprietor/no specific tax status
Tax Status (current)
Sole Proprietor/no specific tax status

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 51-60%
Revenue Generation: 21-30%
Product/Technology: 11-20%
Administration: 0-10%
Paywall or Gateway
Hard paywall (all content behind a gate)
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Reader subscriptions
Revenue Streams (20%+)
Direct sold advertising
Reader subscriptions
Advertising Products
Display
Content Sponsorship

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

Our coverage area was previously designated a news desert when the last weekly newspaper closed in 2016. We are the first daily-publishing media outlet in our community's (West Carleton) history.

Publication information last Updated on 10/06/2020