Publication Information

Publication Owner
Zinc City Sentinel Inc.
Year Founded
Location

Webb City, MO
United States

Years in Operation

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
Coverage Topics
Education & Schools
Events in coverage area
Government
Sports & Recreation
Language
English

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Products
Originally-reported articles
Geographic Area
City/Town

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Tax Status (founded)
For Profit
Tax Status (current)
Not for Profit

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Product/Technology: 21-30%
Revenue Streams (20%+)
Direct sold advertising
Small individual gifts
Advertising Products
Classifieds

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

The community was saddened that it was losing its newspaper, but I've received thanks (for not really retiring) and encouragement to continue covering our town like no other medium does. I think within a year more people will be reading the website than there were reading the newspaper.

Publication information last Updated on 05/27/2021
Editorial