Publication Information

Publication Owner
Phil O'Brien
Year Founded
Location

New York, NY
United States

Years in Operation
6 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Hyperlocal community comings and goings
Coverage Topics
Entertainment & Arts
Events in coverage area
Food
Lifestyle
Language
English
Communities Served
LGBTQI communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Website
Products
Events
Newsletters
Originally-reported articles
Printed media
Social media-only content
Geographic Area
Neighborhood(s)
City/Town

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
2
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 31-40%
Revenue Generation: 21-30%
Product/Technology: 11-20%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Other forms of corporate sponsorship
Advertising Products
Content Sponsorship

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

The W42ST audience is as diverse as the Hell’s Kitchen community we serve. The hard-working readership is economically diverse, 30% identify as LGBTQ+. More than half of our audience has been hard-hit by the crisis (51% percent of readers are employed in the creative and/or entertainment sectors). The local service industry based around restaurants, bars and coffee shops has been decimated. (Source: W42ST reader survey December 2019). During the COVID-19 crisis, Hell’s Kitchen has been at the center of world news - Javits Center, USNS Comfort, Times Square, and Broadway are all on our patch.The neighborhood spans 100 blocks (from W34th St to W59th St and 8th Avenue to the Hudson River). It is an increasingly ethnically diverse neighborhood (45% of the neighborhood is non-white - 20% of residents identify as LatinX, 19% identify as Asian, and 6% identify as Black); 26% of residents are first-generation immigrants. Hell’s Kitchen is also an economically diverse neighborhood - household income ranges from <$44k (29%), $45-$74k (11%), $75-$149k (24%), and $150k+ (35%). Residents typically live and work in the neighborhood. 68% of the community walk to work. (Source: 2018 American Community Survey)

Publication information last Updated on 10/06/2020