W42ST

The W42ST audience is as diverse as the Hell’s Kitchen community we serve. The hard-working readership is economically diverse, 30% identify as LGBTQ+. More than half of our audience has been hard-hit by the crisis (51% percent of readers are employed in the creative and/or entertainment sectors). The local service industry based around restaurants, bars and coffee shops has been decimated. (Source: W42ST reader survey December 2019). During the COVID-19 crisis, Hell’s Kitchen has been at the center of world news - Javits Center, USNS Comfort, Times Square, and Broadway are all on our patch.The neighborhood spans 100 blocks (from W34th St to W59th St and 8th Avenue to the Hudson River). It is an increasingly ethnically diverse neighborhood (45% of the neighborhood is non-white - 20% of residents identify as LatinX, 19% identify as Asian, and 6% identify as Black); 26% of residents are first-generation immigrants. Hell’s Kitchen is also an economically diverse neighborhood - household income ranges from <$44k (29%), $45-$74k (11%), $75-$149k (24%), and $150k+ (35%). Residents typically live and work in the neighborhood. 68% of the community walk to work. (Source: 2018 American Community Survey)