Publication Information

Publication Owner
None Listed
Year Founded
Location

San Diego, CA
United States

Years in Operation
16 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Investigative news
Coverage Topics
Education & Schools
Environment
Government
Immigration
Politics
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Third party content platforms
Email
Products
Originally-reported articles
Video
Podcasts
Newsletters
Events
Geographic Area
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
16-20
Tax Status (founded)
Nonprofit 501c(3) or Canadian nonprofit
Tax Status (current)
Nonprofit 501c(3) or Canadian nonprofit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 31-40%
Revenue Generation: 21-30%
Product/Technology: 0-10%
Administration: 21-30%
Paywall or Gateway
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Major individual gifts
Revenue Streams (20%+)
Reader membership
Major individual gifts
Philanthropic funding from major institutions
Advertising Products
Display
Content Sponsorship

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We have several metrics we use to evaluate our impact. They are: 1 # of stories picked-up by other media outlets Includes all stories with reference to VOSD reporting--73 in 2019 Excludes “Round-ups” of stories, such as Politico’s CA report Excludes mentions of VOSD as a subject in stories about the industry or host of an event 73 2 # of stories broken/first reported by VOSD VOSD identified story and reported it; other news sources followed VOSD lead--66 in 2019 3 # of stories resulting in action Stories that drove specific action by public figure or agency Stories that shaped public discussion--18

Publication information last Updated on 10/06/2020