Publication Information

Publication Owner
Blake Stoner
Year Founded
Location

United States

Years in Operation
5 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Hyperlocal community comings and goings
Coverage Topics
Events in coverage area
Politics
Race & Ethnicity
Social Justice & Inequality
Culture
Language
English
Communities Served
Communities with English as a second language
Ethnic communities
Immigrant communities
LGBTQI communities
Low-income communities
People of color

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Third party content platforms
Products
Originally-reported articles
Video
Newsletters
Social media-only content
Geographic Area
Neighborhood(s)
City/Town
County/Counties/Regional districts
State/Province
Multi-state/Multi-province

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
3-5
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 31-40%
Revenue Generation: 11-20%
Product/Technology: 21-30%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Programmatic advertising
Revenue Streams (20%+)
Small individual gifts
Advertising Products
Content Sponsorship
Branded content (e.g. marketing content with editorial review by the advertiser)
Video

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

Our goal is to address news deserts and report on the underrepresented.

Publication information last Updated on 10/06/2020