Publication Information
Publication Owner
Gary Slywchuk, Doug Firby
Year Founded
Location
Calgary AB
Canada
Years in Operation
18 years
Parent Publication
Troy Media
Editorial
Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
In-depth feature and explanatory reporting
Coverage Topics
Business
Energy
Environment
Government
Politics
Language
English
Distribution
Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Syndicated feed or content partnerships
Third party content platforms
Website
Products
Newsletters
Originally-reported articles
Geographic Area
Multi-state/Multi-province
Organization
Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
3-5
Founder Directly Involved?
Yes
Tax Status (founded)
Sole Proprietor/no specific tax status
Tax Status (current)
Partnership
Financial
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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial:
61-70%
Revenue Generation:
11-20%
Product/Technology:
11-20%
Administration:
11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Foundation funding
Revenue Streams (20%+)
Other forms of corporate sponsorship
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Content Sponsorship
Display
Real-World Impacts
Legend
Real World Impact
Self reported impact on the communities the newsroom serves.
We have stepped in to fill the space for in-depth editorial and analysis abandoned by newspapers in Canada.
Publication information last Updated on 10/06/2020