Publication Information

Publication Owner
Steve Lenox
Year the organisation started publishing
Location

Paterson, NJ
United States

Years in Operation
7 years
Parent Publication
TAPinto

Content

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Journalism Genres
Breaking News
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Content Themes
Business
Crime & Justice
Education & Schools
Events in coverage area
Government
Local News
Local Profiles
Planning & Development
Languages
English
Communities Served
Communities with English as a second language
Ethnic communities
People of color
Immigrant communities
Low-income communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Website
Products
Originally-reported articles
Coverages
City/Town

Management and Team

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
6-10
Tax Status (founded)
LLC
Organization Tax Status
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Content: 41-50%
Revenue Generation: 11-20%
Product/Technology: 0-10%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Content Sponsorship
Display
Video

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

Readers have found jobs through our coverage, non-profits have obtained funding, businesses have gained customers, residents have become better informed.

Publication information last Updated on 01/23/2024