Publication Information

Publication Owner
Faith Armonaitis
Year Founded
Location

Hasbrouck Heights, NJ
United States

Years in Operation
4 years
Parent Publication
TAPinto

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Education & Schools
Events in coverage area
Government
Sports & Recreation
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Owned and operated mobile app(s)
Social media
Syndicated feed or content partnerships
Products
Originally-reported articles
Digital marketing services
Geographic Area
Neighborhood(s)
City/Town

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 61-70%
Revenue Generation: 11-20%
Product/Technology: 0-10%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Other forms of corporate sponsorship
Advertising Products
Display
Content Sponsorship
Branded content (e.g. marketing content with editorial review by the advertiser)
Video
Email

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We are the only daily news source for the three communities we serve providing news about schools, government, and information vital to the residents.

Publication information last Updated on 10/06/2020