Publication Information
Publication Owner
Michael Shapiro
Year Founded
Location
New Providence, NJ
United States
Years in Operation
15 years
Parent Publication
TAPinto
Editorial
Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
Investigative news
Single-subject news
Coverage Topics
Crime & Justice
Education & Schools
Events in coverage area
Government
Politics
Language
English
Distribution
Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Website
Products
Newsletters
Originally-reported articles
Geographic Area
City/Town
Organization
Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
3-5
Tax Status (founded)
LLC
Tax Status (current)
LLC
Financial
Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial:
21-30%
Revenue Generation:
21-30%
Product/Technology:
21-30%
Administration:
21-30%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Content Sponsorship
Display
Video
Real-World Impacts
Legend
Real World Impact
Self reported impact on the communities the newsroom serves.
Through our network of 80+ franchised local news sites, we have become the lifeblood of our communities for objective local news, particularly in times of crisis. People know that when they come to TAPinto they can get meaningful, worthwhile hyperlocal news that they can use to stay informed and involved in their communities. We have seen this result in more civic participation in elections (including more people running for office and more voter turnout), as well as resulting in change in our communities.
Publication information last Updated on 11/30/2020