Publication Information

Publication Owner
Gary Collins, Carlo Harryman
Year Founded
Location

Rock Springs, WY
United States

Years in Operation
10 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Crime & Justice
Events in coverage area
Government
Politics
Language
English
Communities Served
Low-income communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Third party content platforms
Syndicated feed or content partnerships
Products
Originally-reported articles
Video
Podcasts
Newsletters
Social media-only content
Digital marketing services
Events
Geographic Area
Neighborhood(s)
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
6-10
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 31-40%
Revenue Generation: 31-40%
Product/Technology: 21-30%
Administration: 21-30%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Other forms of corporate sponsorship
Advertising Products
Display
Content Sponsorship
Branded content (e.g. marketing content with editorial review by the advertiser)
Video

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We have filled the void of community interaction and action by inspiring others to help out in our community and also to highlight those businesses and individuals who are doing great things. Our state is rural by nature, we have bridged the gap of very small communities to their larger cities/towns to help with resources and more. We also provide the most indepth government and political coverage in our region., In just over 6 years we've become the most-read news source in southwest Wyoming. We have been able to connect small communities whose newspapers closed, or who did not have access to regional news prior. We have become a go-to business for many resources other than news and also were a big part of championing small business during COVID-19

Publication information last Updated on 10/06/2020