Publication Information

Publication Owner
Ann Benoit
Year Founded
Location

Covington, LA
United States

Years in Operation
4 years
Parent Publication
St Tammany Community News

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Hyperlocal community comings and goings
Coverage Topics
Education & Schools
Entertainment & Arts
Events in coverage area
Food
Government
Religion
Language
English

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Third party content platforms
Products
Originally-reported articles
Video
Social media-only content
Geographic Area
Neighborhood(s)
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 0-10%
Revenue Generation: 81-90%
Product/Technology: 11-20%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

When a hit and run happened in a local subdivision at 10:30 at night. I was able to cover the story, contact local people in the area, run photos of the car. When the young man's family saw the car and all the local coverage, he turned himself in at 2:00 am. I was able to cover that as well. By 3:00 am I had covered the entire incident while other news organizations had not. I have also been very successful with the return of lost pets and personalizing local restaurant owners with the general populace. For example, when one person who is a local influencer complained about service at a local restaurant, I was able to inform the influencer and the public that the owner had lost her only son to cancer 3 days earlier, resolving the situation.

Publication information last Updated on 10/06/2020