Publication Information

Publication Owner
Micah Choquette
Year Founded
Location

Sapulpa, OK
United States

Years in Operation
6 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Investigative news
Single-subject news
Coverage Topics
Business
Education & Schools
Events in coverage area
Government
Planning & Development
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Print
Social media
Website
Products
Digital marketing services
Newsletters
Originally-reported articles
Podcasts
Printed media
Social media-only content
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
0
Tax Status (founded)
Sole Proprietor/no specific tax status
Tax Status (current)
Sole Proprietor/no specific tax status

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 0-10%
Revenue Generation: 11-20%
Product/Technology: 31-40%
Administration: 51-60%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Reader subscriptions
Advertising Products
Display

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

With a focus on hyper local news, we keep our community informed of all important happenings in education, politics, and disaster response. In 2020 we're covering the Coronavirus in our town with enough breadth and information to combat a town twice our size. Since debuting in 2015, our website traffic has grown to about 50,000 views a month, and our newspaper has growing to over 120 subscribers. That's despite having another newspaper here in town that has been here for over 100 years. We have one of the largest Facebook Pages in the county, with nearly 12,000 followers that read our content regularly.

Publication information last Updated on 10/06/2020