Publication Information

Publication Owner
Joe Zlomek
Year Founded
Location

Schwenksville, PA
United States

Years in Operation
13 years
Parent Publication
The Post Publications

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Single-subject news
Hyperlocal community comings and goings
Coverage Topics
Business
Crime & Justice
Education & Schools
Government
Health & Medicine
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Third party content platforms
Products
Originally-reported articles
Video
Newsletters
Digital marketing services
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
0
Tax Status (founded)
Sole Proprietor/no specific tax status
Tax Status (current)
Sole Proprietor/no specific tax status

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 51-60%
Revenue Generation: 11-20%
Product/Technology: 0-10%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Programmatic advertising
Revenue Streams (20%+)
Direct sold advertising
Programmatic advertising
Advertising Products
Display
Content Sponsorship
Branded content (e.g. marketing content with editorial review by the advertiser)

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We publish four web editions with a network aggregate readership of 17K. We serve our communities with reporting on stories also covered by our rivals, but also with stories left untouched by rivals because they lack time or manpower, or consider them unimportant. Our impact is in offering, in a way appealing to readers, stories that demonstrate small-town news is more than single "big" decisions ... but often a collection of smaller ones.

Publication information last Updated on 10/06/2020