Publication Information
Publication Owner
Dan Pulcrano
Year Founded
Location
San Jose, CA
United States
Years in Operation
18 years
Parent Publication
Weeklys
Editorial
Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Investigative news
Curation and commentary
In-depth feature and explanatory reporting
Coverage Topics
Corruption
Government
Immigration
Politics
Transportation
Language
English
Distribution
Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Products
Originally-reported articles
Newsletters
Geographic Area
City/Town
Organization
Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
3-5
Founder Directly Involved?
Yes
Tax Status (founded)
Partnership
Tax Status (current)
Public-benefit corporation
Financial
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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial:
51-60%
Revenue Generation:
11-20%
Product/Technology:
11-20%
Administration:
11-20%
Paywall or Gateway
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Display
Content Sponsorship
Branded content (e.g. marketing content with editorial review by the advertiser)
Real-World Impacts
Legend
Real World Impact
Self reported impact on the communities the newsroom serves.
We investigated and put a corrupt politician in jail, the biggest corruption case in Santa Clara County history and the only one to result in a felony conviction. We forced the resignation of a county supervisor candidate and councilman over sexual harassment allegations. And we exposed the county health agency’s inability to test or accurately quantify COVID-19 cases, prompting them to provide transparent reporting and overhaul testing program. These are just three of many ways that our coverage has had a real world impact.
Publication information last Updated on 10/06/2020