Publication Information

Publication Owner
Founders of Non Profit- Director Michael Stoll and Publisher Lila LaHood
Year Founded
Location

San Francisco, CA
United States

Years in Operation
12 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Investigative news
Coverage Topics
Education & Schools
Government
Housing
Planning & Development
Social Justice & Inequality
Language
English
Communities Served
Low-income communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Print
Radio
Social media
Syndicated feed or content partnerships
Third party content platforms
Website
Products
Events
Newsletters
Originally-reported articles
Podcasts
Printed media
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
6-10
Tax Status (founded)
Under umbrella of a 501c(3)
Tax Status (current)
Nonprofit 501c(3) or Canadian nonprofit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 41-50%
Revenue Generation: 11-20%
Product/Technology: 11-20%
Administration: 21-30%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Foundation funding
Revenue Streams (20%+)
Foundation funding
Major individual gifts
Small individual gifts
Advertising Products
I don’t sell any advertising products.

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We bring significant attention to the plight of vulnerable individuals and groups in our community. Our coverage of homelessness in particular is notable for its depth, context and refusal to perpetuate popular myths about people who lack permanent housing.

Publication information last Updated on 10/06/2020