Publication Information

Publication Owner
Elinor Comlay, Bill Sprouse
Year Founded
Location

Atlantic City, NJ
United States

Years in Operation
5 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Investigative news
Curation and commentary
In-depth feature and explanatory reporting
Coverage Topics
Business
Corruption
Education & Schools
Environment
Government
Immigration
Planning & Development
Social Justice & Inequality
Language
English
Communities Served
Communities with English as a second language
Immigrant communities

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Owned and operated mobile app(s)
Social media
Third party content platforms
Products
Originally-reported articles
Video
Podcasts
Newsletters
Social media-only content
Events
Geographic Area
City/Town
County/Counties/Regional districts

Organization

Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
0
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 81-90%
Revenue Generation: 0-10%
Product/Technology: 0-10%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Philanthropic funding from major institutions
Revenue Streams (20%+)
Reader membership
Small individual gifts
Major individual gifts
Philanthropic funding from major institutions
Advertising Products
Email

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

Most of our inpact boils down to quality-of-life improvements made by city/county officials once we draw attention to, for example, a vacant lot that is full of used syringes or trash.

Publication information last Updated on 10/06/2020