Publication Information

Publication Owner
Bob Conrad
Year Founded
Location

Reno, NV
United States

Years in Operation
12 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Single-subject news
Investigative news
Curation and commentary
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Corruption
Education & Schools
Entertainment & Arts
Environment
Energy
Events in coverage area
Food
Gender Identity
Government
Health & Medicine
Immigration
Planning & Development
Politics
Race & Ethnicity
Religion
Social Justice & Inequality
Transportation
Language
English
Communities Served
Communities with English as a second language
Ethnic communities
Immigrant communities
LGBTQI communities
Low-income communities
People of color

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Third party content platforms
Syndicated feed or content partnerships
Products
Originally-reported articles
Video
Podcasts
Newsletters
Social media-only content
Digital marketing services
Events
Geographic Area
City/Town
State/Province

Organization

Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 61-70%
Revenue Generation: 11-20%
Product/Technology: 21-30%
Administration: 11-20%
Paywall or Gateway
Hybrid model (some free content, separate premium tier)
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Programmatic advertising
Reader membership
Reader subscriptions
Foundation funding
Small individual gifts
Events
Advertising Products
Display
Content Sponsorship
Branded content (e.g. marketing content with editorial review by the advertiser)
Video
Publication information last Updated on 10/06/2020