Publication Information
Publication Owner
Matt Hennie, Mike Fleming, Richard Cherskov
Year Founded
Location
Atlanta, GA
United States
Years in Operation
15 years
Editorial
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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Single-subject news
Coverage Topics
Crime & Justice
Entertainment & Arts
Health & Medicine
LGBTQ
Politics
Language
English
Communities Served
LGBTQI communities
Distribution
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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Print
Social media
Website
Products
Newsletters
Originally-reported articles
Printed media
Geographic Area
County/Counties/Regional districts
Organization
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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
3-5
Founder Directly Involved?
Yes
Tax Status (founded)
S Corp
Tax Status (current)
LLC
Financial
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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial:
31-40%
Revenue Generation:
11-20%
Product/Technology:
0-10%
Administration:
31-40%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Content Sponsorship
Display
Email
Real-World Impacts
Legend
Real World Impact
Self reported impact on the communities the newsroom serves.
We routinely cover news important to metro Atlanta's LGBTQ residents that does not get covered in any other outlets.
Publication information last Updated on 10/06/2020