Publication Information

Publication Owner
Connie Leinbach and Peter Vankevich
Year Founded
Location

Ocracoke, NC 27960
United States

Years in Operation
22 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
Coverage Topics
Education & Schools
Entertainment & Arts
Environment
Local News
Transportation
Language
English
Communities Served
Communities with English as a second language
Low-income communities

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Print
Social media
Website
Products
Originally-reported articles
Printed media
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
2
Tax Status (founded)
For Profit
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 71-80%
Revenue Generation: 21-30%
Product/Technology: 11-20%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Display
Print ads

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

Ocracoke is a unique vacation destination accessible by ferry, private boats and small airplanes. It has a seasonal economy that attracts thousands of visitors with most businesses operating from mid-March to December and a permanent population of about 1,000.
Since Leinbach and Vankevich bought the paper in 2014, coverage expanded to mainland Hyde and state and federal news of interest to the island.
Vacationers who love this island, and locals, rely on the Observer for vital information.

Publication information last Updated on 01/06/2021