Publication Information

Publication Owner
None Listed
Year Founded
Location

Lansdale , PA 19446
United States

Years in Operation

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Breaking News
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Investigative news
Coverage Topics
Breaking News
Business
Crime & Justice
Education & Schools
Events in coverage area
Language
English

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Events
Social media
Website
Products
Digital marketing services
Events
News aggregation
Originally-reported articles
Social media-only content
Video
Geographic Area
Neighborhood(s)
City/Town

Organization

Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Programmatic advertising
Small individual gifts
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Event sponsorship
Classifieds
Content Sponsorship
Display
Social Media

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

Our coverage area used to be served by a Pulitzer-winning newspaper and the local Patch site, which had a full-time editor and staff. Now, the editor at Patch is covering 10-15 sites, meaning there are no longer boots on the ground and all coverage is regional. Likewise, our friends at The Reporter are down to a two-person staff due to ownership cutbacks, and despite their efforts, their market share has evaporated.

We have filled the void for the area, and experienced rapid early growth which both confirmed our market assessment as well as our confidence in the coverage that we provide.

Publication information last Updated on 12/14/2020
Editorial