Publication Information
Publication Owner
William M. Macfadyen, Tom Bolton, Kim Clark
Year Founded
Location
Santa Barbara, CA
United States
Years in Operation
16 years
Editorial
Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Investigative news
Coverage Topics
Business
Education & Schools
Government
Planning & Development
Sports & Recreation
Language
English
Communities Served
Low-income communities
Distribution
Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Website
Products
Digital marketing services
Newsletters
Originally-reported articles
Other
webinars
Geographic Area
Neighborhood(s)
City/Town
County/Counties/Regional districts
Organization
Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
11-15
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
Public-benefit corporation
Financial
Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial:
0-10%
Revenue Generation:
0-10%
Product/Technology:
0-10%
Administration:
0-10%
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Reader membership
Small individual gifts
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Content Sponsorship
Display
Publication information last Updated on 10/06/2020