Publication Information

Publication Owner
None Listed
Year Founded
Location

Sacramento, CA
United States

Years in Operation
14 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Breaking News
Hyperlocal community comings and goings
Coverage Topics
Breaking News
Business
Education & Schools
Local News
Planning & Development
Language
English
Communities Served
Ethnic communities
People of color
Immigrant communities
Low-income communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Syndicated feed or content partnerships
Website
Products
Originally-reported articles
Geographic Area
Neighborhood(s)

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
Sole Proprietor/no specific tax status
Tax Status (current)
Sole Proprietor/no specific tax status

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Reader subscriptions
Small individual gifts
Advertising Products
Display
Social Media

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

The Natomas Buzz provides accurate, timely and useful information specific to a geographic area within a larger metropolis. For example, we recently created a "Vaccinate Natomas" list which has been accessed more than 1,700 times within a 24-hour period.

Publication information last Updated on 03/18/2021
Editorial