Publication Information

Publication Owner
Non Profit
Year Founded
Location

Victoria BC
Canada

Years in Operation
3 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Single-subject news
Coverage Topics
Energy
Environment
Language
English
Communities Served
Indigenous Populations

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Third party content platforms
Website
Products
Newsletters
Originally-reported articles
Podcasts
Video
Geographic Area
Multi-state/Multi-province

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
6-10
Tax Status (founded)
Nonprofit 501c(3) or Canadian nonprofit
Tax Status (current)
Nonprofit 501c(3) or Canadian nonprofit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 81-90%
Revenue Generation: 0-10%
Product/Technology: 0-10%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Reader membership
Revenue Streams (20%+)
Foundation funding
Philanthropic funding from major institutions
Reader membership
Advertising Products
I don’t sell any advertising products.

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

The Narwhal shines a light on innumerable environmental issues that would otherwise go unreported.

Publication information last Updated on 10/27/2020