Publication Information
Publication Owner
Rhoda Shapiro
Year Founded
Location
Milpitas, CA
United States
Years in Operation
5 years
Editorial
Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Investigative news
Curation and commentary
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Education & Schools
Entertainment & Arts
Events in coverage area
Government
Language
English
Communities Served
Communities with English as a second language
Ethnic communities
Immigrant communities
LGBTQI communities
Low-income communities
People of color
Distribution
Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Third party content platforms
Products
Originally-reported articles
Video
Podcasts
Newsletters
Printed media
Digital marketing services
Geographic Area
City/Town
Organization
Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
0
Tax Status (founded)
Sole Proprietor/no specific tax status
Tax Status (current)
Partnership
Financial
Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial:
0-10%
Revenue Generation:
0-10%
Product/Technology:
51-60%
Administration:
31-40%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Display
Real-World Impacts
Legend
Real World Impact
Self reported impact on the communities the newsroom serves.
We've brought community together and shed light upon items happening in our local government that would've otherwise not been written about (for example, our City neglected to collect certain fees it was supposed to over the last few years, and it resulted in losing a lot of money; we wrote about this and alerted people to it.)
Publication information last Updated on 10/06/2020