Publication Information

Publication Owner
Olwen Logan, Nigel Logan
Year Founded
Location

Old Lyme, CT
United States

Years in Operation
18 years
Parent Publication
Shoreline Web News LLC

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
Coverage Topics
Education & Schools
Entertainment & Arts
Environment
Events in coverage area
Politics
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Products
Originally-reported articles
Newsletters
Geographic Area
City/Town

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
0
Tax Status (founded)
Sole Proprietor/no specific tax status
Tax Status (current)
Partnership

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 0-10%
Revenue Generation: 0-10%
Product/Technology: 21-30%
Administration: 61-70%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Display

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

Until last year, LymeLine was the single news source focused exclusively on the towns of Lyme and Old Lyme located in SE Connecticut. That gave us a very strong presence in the towns and made us the go-to site for all community news.

Publication information last Updated on 10/06/2020