Publication Information

Publication Owner
Dawn Shelton
Year Founded
Location

Luther, OK
United States

Years in Operation
6 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
Coverage Topics
Business
Corruption
Crime & Justice
Education & Schools
Entertainment & Arts
Language
English
Communities Served
Low-income communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Third party content platforms
Products
Originally-reported articles
Podcasts
Newsletters
Social media-only content
Digital marketing services
Events
Geographic Area
City/Town

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 61-70%
Revenue Generation: 11-20%
Product/Technology: 11-20%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Events
Revenue Streams (20%+)
Direct sold advertising
Reader membership
Small individual gifts
Events
Advertising Products
Display
Content Sponsorship

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

Readers of the Luther Register benefit from news and information about their community to engage and become involved.

Publication information last Updated on 10/06/2020