Publication Information

Publication Owner
None Listed
Year Founded
Location

Longmont, CO 80501
United States

Years in Operation
10 months
Parent Publication
McClatchy

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Breaking News
Hyperlocal community comings and goings
Coverage Topics
Crime & Justice
Education & Schools
Events in coverage area
Government
Local News
Language
Bilingual (Spanish & English)
Communities Served
Communities with English as a second language
Ethnic communities
Immigrant communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Email
Events
Social media
Syndicated feed or content partnerships
Website
Products
Events
News aggregation
Newsletters
Originally-reported articles
Geographic Area
City/Town

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
3-5
Founder Directly Involved?
Yes
Tax Status (founded)
For Profit
Tax Status (current)
For Profit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 21-30%
Revenue Generation: 21-30%
Product/Technology: 11-20%
Administration: 21-30%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Small individual gifts
Revenue Streams (20%+)
Events
Foundation funding
Grants
Other forms of corporate sponsorship
Small individual gifts
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Classifieds
Content Sponsorship
Display
Email

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

In our relatively brief time of being in existence, we have made impacts in informing Longmont's citizens about changes to government, schools, business, and elections during the COVID-19 pandemic. We have also made impacts with Longmont's significant Spanish-speaking community by translating critical service journalism and information into Spanish and producing original stories specifically for this audience.

Publication information last Updated on 12/17/2020