Publication Information

Publication Owner
Ron Eid, Lynae Sowinski
Year Founded
Location

Bloomington, IN
United States

Years in Operation
6 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
In-depth feature and explanatory reporting
Coverage Topics
Entertainment & Arts
Environment
Race & Ethnicity
Social Justice & Inequality
Language
English
Communities Served
Communities with English as a second language
Ethnic communities
Immigrant communities
LGBTQI communities
Low-income communities
People of color

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Products
Originally-reported articles
Video
Events
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
Nonprofit 501c(3) or Canadian nonprofit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 71-80%
Revenue Generation: 11-20%
Product/Technology: 0-10%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Small individual gifts
Revenue Streams (20%+)
Small individual gifts
Philanthropic funding from major institutions
Other forms of corporate sponsorship
Business underwriting
Advertising Products
Display
Content Sponsorship

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We report on issues that other local news outlets don't always cover. And because we feature in-depth stories (often more than 3,000 words), our writers dig deeper into topics than other media, especially print and broadcast, are capable of doing. Our contributors represent the ethnic, racial, cultural, and economic diversity of marginalized people in our communities, so our readers hear the voices of people that are so often ignored. Learning more about these underrepresented communities is vital for the health of the community at large.

Publication information last Updated on 10/06/2020