Publication Information
Publication Owner
Sally Francom
Year Founded
Location
Lehi, UT
United States
Years in Operation
7 years
Editorial
Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
Investigative news
Coverage Topics
Business
Education & Schools
Entertainment & Arts
Government
Planning & Development
Language
English
Communities Served
Low-income communities
Other
Seniors
Distribution
Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Print
Social media
Website
Products
Originally-reported articles
Printed media
Geographic Area
City/Town
Organization
Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
2
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC
Financial
Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial:
61-70%
Revenue Generation:
11-20%
Product/Technology:
0-10%
Administration:
31-40%
Paywall or Gateway
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Classifieds
Direct sold advertising
Major individual gifts
Other forms of corporate sponsorship
Advertising Products
Content Sponsorship
Display
Real-World Impacts
Legend
Real World Impact
Self reported impact on the communities the newsroom serves.
We have reported the news about planning, growth and development that were previously going unreported. Our readers love this. We are in a very fast growing community and locals had not clue what their city government was doing, especially a lot of the back-room dealing that was the city's M.O. We also share feel-good stories about locals that would usually never get told.
Publication information last Updated on 10/12/2020