Publication Information

Publication Owner
Futuro Media
Year Founded
Location

New York, NY 10027
United States

Years in Operation
10 years
Parent Publication
Futuro Media

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Coverage Topics
Culture
Immigration
Politics
Race & Ethnicity
Social Justice & Inequality
Language
Bilingual (Spanish & English)
Communities Served
Ethnic communities
People of color

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Email
Podcast
Social media
Syndicated feed or content partnerships
Website
Products
Events
Geographic Area
Neighborhood(s)
City/Town
County/Counties/Regional districts

Organization

Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
2
Founder Directly Involved?
Yes
Tax Status (founded)
For Profit
Tax Status (current)
Nonprofit 501c(3) or Canadian nonprofit

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 71-80%
Revenue Generation: 0-10%
Product/Technology: 0-10%
Administration: 0-10%
Revenue Stream - Largest
Events
Revenue Streams (20%+)
Events
Foundation funding
Advertising Products
Event sponsorship

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

As an independent news site that has focused on covering underserved communities since 2011, our voices and reporting have been featured and cited in several of the most prestigious media sites in the world, including The New York Times, The Washington Post, NBC News, CBS News, ABC News, MSNBC, CNN, Fox News, Le Monde, the BBC, El País and ESPN. Our goal is to always elevate voices that truly reflect the complexities of the U.S. Latino community.

Publication information last Updated on 12/01/2020