Publication Information

Publication Owner
Melanie Jongsma, Arlo Kallemeyn
Year Founded
Location

Lansing, MI
United States

Years in Operation
4 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Education & Schools
Events in coverage area
Government
Local News
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Email
Print
Website
Products
Digital marketing services
Newsletters
Originally-reported articles
Printed media
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
2
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 71-80%
Revenue Generation: 21-30%
Product/Technology: 0-10%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Small individual gifts
Revenue Streams (20%+)
Direct sold advertising
Small individual gifts
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Display
Email
Print ads

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

The most recent example is our story about the property tax assessment of our local businesses that resulted in a projected tax spike of 200–300%. The article was read by the Communications Director in the Cook County Assessor's Office, and he reached out to the Director of our Chamber of Commerce. They set up a meeting with local business owners. Our local government then prepared a joint resolution with other taxing bodies. The Cook County Communications Director attended meetings of those taxing bodies and let them know they were being heard. He then reaching out to us for an interview.

Publication information last Updated on 03/18/2021