Publication Information

Publication Owner
Southern California Public Radio
Year Founded
Location

Pasadena, CA
United States

Years in Operation
3 years
Parent Publication
KPCC, APMG, NPR

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Investigative news
Coverage Topics
Education & Schools
Events in coverage area
Food
Politics
Transportation
Language
English
Communities Served
Communities with English as a second language
Ethnic communities
Immigrant communities
LGBTQI communities
Low-income communities
People of color

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Owned and operated mobile app(s)
Social media
Third party content platforms
Website
Products
Events
Newsletters
Originally-reported articles
Podcasts
Video
Geographic Area
Neighborhood(s)
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
21 or more
Tax Status (founded)
Nonprofit 501c(3) or Canadian nonprofit
Tax Status (current)
Nonprofit 501c(3) or Canadian nonprofit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 51-60%
Revenue Generation: 21-30%
Product/Technology: 0-10%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Reader membership
Revenue Streams (20%+)
Direct sold advertising
Foundation funding
Major individual gifts
Reader membership
Small individual gifts
Advertising Products
Content Sponsorship
Display

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

We offer locally focused news that is publicly available. Our organization is known for it's engagement projects, quality of news, and it's focus on making national / state issues locally relevant.

Publication information last Updated on 10/06/2020