Publication Information

Publication Owner
Alvaro Gurdian, Hilda Gurdian
Year Founded
Location

Charlotte, NC
United States

Years in Operation
27 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
Coverage Topics
Crime & Justice
Education & Schools
Health & Medicine
Immigration
Sports & Recreation
Language
Spanish
Communities Served
Communities with English as a second language
Ethnic communities
Immigrant communities

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Website
Products
Digital marketing services
Events
Originally-reported articles
Printed media
Geographic Area
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
11-15
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
S Corp

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 31-40%
Revenue Generation: 21-30%
Product/Technology: 21-30%
Administration: 11-20%
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Events
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Content Sponsorship
Display

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We are the bridge to and from the Latino community. We are the ones keeping them updated on all the changes as well as how to find the resources to live in their new communities.

Publication information last Updated on 10/06/2020