Publication Information

Publication Owner
Sandra Clark
Year Founded
Location

Knoxville, TN
United States

Years in Operation
4 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Coverage Topics
Business
Education & Schools
Entertainment & Arts
Government
Politics
Language
English

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Products
Digital marketing services
Originally-reported articles
Printed media
Geographic Area
Neighborhood(s)

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Tax Status (founded)
For Profit
Tax Status (current)
For Profit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 51-60%
Revenue Generation: 11-20%
Product/Technology: 0-10%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Content Sponsorship
Display
Email
Print ads

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

We're proud to have promoted and achieved two 12-acre parks in North Knox County with a third on the drawing board. We recognize emergency service providers and volunteers to inspire others to pitch in. We aggregate obituaries daily from mortuaries in a 9-county region.

Publication information last Updated on 03/16/2021