Publication Information
Publication Owner
Csek
Year Founded
Location
Kelowna BC
Canada
Years in Operation
9 years
Parent Publication
www.nowmediagroup.ca
Editorial
Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
Single-subject news
Coverage Topics
Business
Entertainment & Arts
Events in coverage area
Food
Planning & Development
Language
English
Communities Served
LGBTQI communities
Distribution
Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Owned and operated mobile app(s)
Social media
Third party content platforms
Website
Products
Digital marketing services
Events
Newsletters
Originally-reported articles
Podcasts
Social media-only content
Video
Geographic Area
City/Town
Organization
Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
16-20
Tax Status (founded)
For Profit
Tax Status (current)
For Profit
Financial
Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial:
91-100%
Revenue Generation:
71-80%
Product/Technology:
31-40%
Administration:
31-40%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Programmatic advertising
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Content Sponsorship
Display
Video
Real-World Impacts
Legend
Real World Impact
Self reported impact on the communities the newsroom serves.
We are the only locally owned and operated media platform in our city, and we are committed to providing the stuff that matters to our community through a positive voice. This makes us stand out in our community, and we are looked to, to provide factual, up-to-date information for our readers.
Publication information last Updated on 10/06/2020