Publication Information

Publication Owner
Bart Hawley
Year Founded
Location

Jackson, MI
United States

Years in Operation
21 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Breaking News
Hyperlocal community comings and goings
Coverage Topics
Breaking News
Business
Education & Schools
Entertainment & Arts
Local News
Language
English
Communities Served
Communities with English as a second language
Ethnic communities
People of color
LGBTQI communities
Low-income communities

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Television
Website
Products
Digital marketing services
Originally-reported articles
Video
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
11-15
Founder Directly Involved?
Yes
Tax Status (founded)
S Corp
Tax Status (current)
S Corp

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 31-40%
Revenue Generation: 0-10%
Product/Technology: 11-20%
Administration: 31-40%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Other Marketing Services
Advertising Products
Content Sponsorship
Display
Television sponsorship
Video

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

JTV has become the leader in local news content in our market as the local newspaper has changed to a regional online product. Vital news about the pandemic has been the most impactful to our community primarily because there are no other relevant sources. Our online audience has increased five-fold since March 2020 due to the in-depth and comprehensive pandemic coverage and other news/issues in the community.

Publication information last Updated on 11/20/2020