Publication Information

Publication Owner
Danny Stusser
Year Founded
Location

Olympia, WA
United States

Years in Operation
10 months

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Investigative news
Coverage Topics
Business
Crime & Justice
Events in coverage area
Government
Politics
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Third party content platforms
Website
Products
Newsletters
Originally-reported articles
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
S Corp
Tax Status (current)
S Corp

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 41-50%
Revenue Generation: 21-30%
Product/Technology: 11-20%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Haven’t generated revenue yet, but intend to do so
Revenue Streams (20%+)
Haven’t generated revenue yet, but intend to do so
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Content Sponsorship
Display

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

As we are in the planning phase of operations ( in spring 2020), pre-website, our impact has been to get some people in our community excited about the possibility of seeing local news researched and published here again, after so many years of neglect by the out-of-town-based corporate publisher of our daily newspaper.

Publication information last Updated on 10/06/2020