Publication Information

Publication Owner
Jennifer Swindell
Year Founded
Location

Boise, ID
United States

Years in Operation
10 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
In-depth feature and explanatory reporting
Investigative news
Single-subject news
Coverage Topics
Education & Schools
Language
English
Communities Served
Communities with English as a second language
Ethnic communities
Immigrant communities
LGBTQI communities
Low-income communities
People of color

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Owned and operated mobile app(s)
Social media
Third party content platforms
Website
Products
Events
Newsletters
Originally-reported articles
Podcasts
Printed media
Video
Geographic Area
State/Province

Organization

Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
6-10
Tax Status (founded)
Under umbrella of a 501c(3)
Tax Status (current)
Nonprofit 501c(3) or Canadian nonprofit

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 81-90%
Revenue Generation: 0-10%
Product/Technology: 0-10%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Foundation funding
Revenue Streams (20%+)
Foundation funding
Advertising Products
I don’t sell any advertising products.
Publication information last Updated on 10/06/2020