Publication Information

Publication Owner
Eric Crump, Marilyn Thomas, Tom Houlihan
Year Founded
Location

Flossmoor, IL
United States

Years in Operation
7 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Education & Schools
Entertainment & Arts
Events in coverage area
Government
Language
English
Communities Served
People of color

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Third party content platforms
Products
Originally-reported articles
Video
Printed media
Social media-only content
Digital marketing services
Geographic Area
City/Town

Organization

Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
0
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 0-10%
Revenue Generation: 21-30%
Product/Technology: 31-40%
Administration: 21-30%
Paywall or Gateway
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Display
Branded content (e.g. marketing content with editorial review by the advertiser)
Video

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

Our community was long served by legacy media organizations that abandoned it as the industry contracted. We fill the gap they left, and our readers say they appreciate the information and social cohesion we provide. Our coverage focuses on schools, local government, business and community events because those are the features of our community that readers value most.

Publication information last Updated on 10/06/2020