Publication Information

Publication Owner
Paul Schutt, Brian Boyle
Year Founded
Location

Memphis, TN
United States

Years in Operation
7 years
Parent Publication
Issue Media Group

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Education & Schools
Local News
Planning & Development
Social Justice & Inequality
Language
English
Communities Served
Low-income communities
People of color

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Email
Social media
Syndicated feed or content partnerships
Website
Products
Events
Newsletters
Originally-reported articles
Podcasts
Social media-only content
Video
Geographic Area
Neighborhood(s)
City/Town

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
2
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 31-40%
Revenue Generation: 11-20%
Product/Technology: 11-20%
Administration: 21-30%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Foundation funding
Revenue Streams (20%+)
Foundation funding
Philanthropic funding from major institutions
Advertising Products
I don’t sell any advertising products.

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

This is a core tenant of our coverage--to help underserved, "news desert" communities create a robust and nuanced narrative that didn't exist before and to help shine a light on people and orgs who are moving our city forward in the hopes they'll make connections to the resources they need to grow. There have been many real-world impacts. As a direct result of our coverage, groups and individuals have gotten new grants, donors, partners/clients, national coverage, and awards.

Publication information last Updated on 10/06/2020