Publication Information

Publication Owner
Heather Borden Herve
Year Founded
Location

Wilton, CT
United States

Years in Operation
8 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Single-subject news
Coverage Topics
Business
Education & Schools
Events in coverage area
Government
Planning & Development
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Third party content platforms
Website
Products
Newsletters
Originally-reported articles
Social media-only content
Video
Geographic Area
City/Town

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
Sole Proprietor/no specific tax status
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 51-60%
Revenue Generation: 0-10%
Product/Technology: 11-20%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Reader membership
Advertising Products
Content Sponsorship
Display
Video

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

My community has told me how much they have come to depend on our daily news website-we've been able to shine a light on non-profits in need of funding, inspiring immediate donations to pour in; we've been able to increase voter turnout; In this current global pandemic, we've been a lifeline to many with critical information and directly impacted the speed with which the community adopted social distancing-as credited by town leadership. GOOD Morning Wilton has helped new businesses establish a customer base. And we've helped reinforce a community ethic based on GOOD news.

Publication information last Updated on 10/06/2020