Publication Information

Publication Owner
None Listed
Year Founded
Location

Annapolis, MD
United States

Years in Operation

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Breaking News
Curation and commentary
Hyperlocal community comings and goings
Coverage Topics
Breaking News
Business
Events in coverage area
Local News
Local Profiles
Language
English

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Aggregation
Email
Podcast
Social media
Website
Products
Digital marketing services
News aggregation
Newsletters
Originally-reported articles
Podcasts
Social media-only content
Geographic Area
County/Counties/Regional districts

Organization

Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
For Profit
Tax Status (current)
For Profit

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 21-30%
Revenue Generation: 21-30%
Product/Technology: 21-30%
Administration: 31-40%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Event sponsorship
Content Sponsorship
Display
Email
Podcast Sponsorship
Social Media

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

We have become a go-to source for many in the community that are embracing technology and not willing to wait for a printed option for their news. We have successfully established our social media presence as a news source and refer socially back to our main website. We have a high conversion rate, decent PPV rate, and a low bounce rate on the website due to the lack of a paywall. Revenue comes from a combination of direct sold advertisements (average tenure of client 6 years) and social engagement that as proven valueable to clients. We are also out in community with sponsorships.
 

Publication information last Updated on 03/18/2021
Editorial