Publication Information
Publication Owner
None Listed
Year Founded
Location
Detroit , MI
United States
Years in Operation
7 years
Editorial
Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Food
Local News
Language
English
Distribution
Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Email
Events
Podcast
Social media
Products
Events
News aggregation
Newsletters
Originally-reported articles
Podcasts
Geographic Area
Neighborhood(s)
City/Town
County/Counties/Regional districts
Organization
Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
1
Founder Directly Involved?
Yes
Tax Status (founded)
LLC
Tax Status (current)
LLC
Financial
Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial:
71-80%
Revenue Generation:
0-10%
Product/Technology:
0-10%
Administration:
0-10%
Paywall or Gateway
Other
Revenue Stream - Largest
Reader membership
Revenue Streams (20%+)
Business underwriting
Direct sold advertising
Reader membership
Advertising Products
Event sponsorship
Display
Email
Podcast Sponsorship
Social Media
Real-World Impacts
Legend
Real World Impact
Self reported impact on the communities the newsroom serves.
We broke the news that a local Whole Foods had a COVID-19 outbreak, putting staff & public at risk. We've dug into the forces as to why real estate prices are going so much higher in the city and region. We've interviewed candidates for Michigan Governor during election season. We *only* report stories in our Metro or directly touch it, so all of our podcast time of 15-20 minutes a day can be used for news and features in the community. Our features of local businesses and places to go are also quite popular, and often we amplify the work of others through smart conversations on the podcast.
Publication information last Updated on 03/18/2021
Editorial