Publication Information

Publication Owner
Will Hill
Year Founded
Location

Riverton, WY
United States

Years in Operation
10 years

Editorial

Legend
Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Hyperlocal community comings and goings
Coverage Topics
Business
Crime & Justice
Education & Schools
Entertainment & Arts
Events in coverage area
Language
English

Distribution

Legend
Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Website
Social media
Products
Originally-reported articles
Video
Podcasts
Newsletters
Digital marketing services
Geographic Area
County/Counties/Regional districts

Organization

Legend
Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
6-10
Tax Status (current)
LLC

Financial

Legend
Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 61-70%
Revenue Generation: 11-20%
Product/Technology: 0-10%
Administration: 0-10%
Paywall or Gateway
I don't have a paywall
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Other forms of corporate sponsorship
Advertising Products
Display
Content Sponsorship
Branded content (e.g. marketing content with editorial review by the advertiser)
Video

Real-World Impacts

Legend
Real World Impact
Self reported impact on the communities the newsroom serves.

Prior to County 10's launch, no news source attempted to cover ALL of our extreme rural county in Wyoming. We have thousands of square miles, 7 school districts, multiple small municipalities, an Indian Reservation, etc. and each small population center is slightly demographically and culturally different. However, they are all economically reliant on each other for consumers and services - we need each other. No one covered the County like that until County 10. Now our readers know what's happening around them, they report feeling more united and more prepared to address our community issues together instead of separately. We are more prepared to face the future because we are connected through a hyper-local news source.

Publication information last Updated on 07/28/2020