Publication Information

Publication Owner
Jimmy Boegle
Year Founded
Location

Cathedral City, CA
United States

Years in Operation
9 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
In-depth feature and explanatory reporting
Coverage Topics
Entertainment & Arts
Events in coverage area
Food
Politics
Social Justice & Inequality
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Print
Social media
Website
Products
Events
Newsletters
Originally-reported articles
Printed media
Social media-only content
Geographic Area
City/Town
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
2
Tax Status (founded)
LLC
Tax Status (current)
LLC

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 51-60%
Revenue Generation: 11-20%
Product/Technology: 11-20%
Administration: 11-20%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
Advertising Products
Branded content (e.g. marketing content with editorial review by the advertiser)
Display

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We have a lot of impact, in a lot of ways--from boosting local theater companies with honest reviews, to covering two California Innocence Project inmates who were later freed.

Publication information last Updated on 03/17/2021