We provide quality coverage of an underserved, often neglected area. Southeast Ohio and the Mid-Ohio Valley region of West Virginia is often ignored or isolated. It's a converative, aging region with little growth. As such, many residents - particularly young professionals - do not think of this region as one of opportunity. Since launching our publication, we've found (through interviews and surveys) that our content has contributed directly to an increase in community pride. Anecdotally, we've heard from residents who chose to visit, move to, or start a business in our region because our content has given them a more positive perception on our region. Our mission is to show residents that there is a lot of opportunity here in the MOV and that the MOV is just as deserving of good things. In doing so, we hope to contribute to things like - increased student retetion at local colleges, increased business occupancy in our downtowns, increased retention of young professionals, and increased investment in our communities. While we do not have hard data to support these impacts, we have relationships with community leaders who believe we are a contributing factor to all of the above. That is why we do what we do.