Publication Information

Publication Owner
Sarah Arnold
Year Founded
Location

Marietta, OH
United States

Years in Operation
8 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Business
Entertainment & Arts
Events in coverage area
Food
Lifestyle
Planning & Development
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Website
Other
e-Commerce
Products
Branded Merchandise
Digital marketing services
Events
Newsletters
Originally-reported articles
Printed media
Social media-only content
Geographic Area
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
0
Tax Status (founded)
Sole Proprietor/no specific tax status
Tax Status (current)
Sole Proprietor/no specific tax status

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 21-30%
Revenue Generation: 21-30%
Product/Technology: 21-30%
Administration: 31-40%
Paywall or Gateway
Self-reported Sustainability Status
Struggling to be Sustainable
Revenue Stream - Largest
Direct sold advertising
Revenue Streams (20%+)
Direct sold advertising
e-Commerce
Advertising Products
Display
Social Media

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We provide quality coverage of an underserved, often neglected area. Southeast Ohio and the Mid-Ohio Valley region of West Virginia is often ignored or isolated. It's a converative, aging region with little growth. As such, many residents - particularly young professionals - do not think of this region as one of opportunity. Since launching our publication, we've found (through interviews and surveys) that our content has contributed directly to an increase in community pride. Anecdotally, we've heard from residents who chose to visit, move to, or start a business in our region because our content has given them a more positive perception on our region. Our mission is to show residents that there is a lot of opportunity here in the MOV and that the MOV is just as deserving of good things. In doing so, we hope to contribute to things like - increased student retetion at local colleges, increased business occupancy in our downtowns, increased retention of young professionals, and increased investment in our communities. While we do not have hard data to support these impacts, we have relationships with community leaders who believe we are a contributing factor to all of the above. That is why we do what we do.

Publication information last Updated on 10/06/2020