Publication Information

Publication Owner
Non Profit. Elizabeth Green is our CEO and co-founder.
Year the organisation started publishing

New York, NY
United States

Years in Operation
12 years


Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Journalism Genres
Single-subject news
Content Themes
Education & Schools
Communities Served
Communities with English as a second language
Low-income communities
People of color


Distribution Methods
The methods used to distribute the newsroom’s products.
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Third party content platforms
Originally-reported articles
County/Counties/Regional districts

Management and Team

The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
21 or more
Tax Status (founded)
Nonprofit 501c(3) or Canadian nonprofit
Organization Tax Status
Nonprofit 501c(3) or Canadian nonprofit


Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Content: 51-60%
Revenue Generation: 11-20%
Product/Technology: 0-10%
Administration: 21-30%
Paywall or Gateway
I don't have a paywall
Self-reported Sustainability Status
On the Path to Sustainability
Revenue Stream - Largest
Philanthropic funding from major institutions
Revenue Streams (20%+)
Foundation funding
Philanthropic funding from major institutions
Advertising Products

Real-World Impacts

Real World Impact
Self reported impact on the communities the newsroom serves.

We measure our reporting influence in two ways: informing action, and informing debate. Our articles have been passed out at school board meetings and led to virtual school closings. Recently, our reporting on Spectrum not offering free internet to NYC customers who had an outstanding balance drew criticism from the mayor and led to a reversal of their policy. More about measuring our reporting impact here:…

Publication information last Updated on 10/06/2020