Publication Information

Publication Owner
Non Profit
Year Founded
Location

Hollister, CA
United States

Years in Operation
9 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Curation and commentary
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Investigative news
Other
Community contributors
Coverage Topics
Corruption
Education & Schools
Government
Health & Medicine
Transportation
Language
English
Communities Served
Communities with English as a second language
Ethnic communities
People of color
Immigrant communities
LGBTQI communities
Low-income communities
Other
Rural, Seniors

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Social media
Website
Products
Events
Newsletters
Originally-reported articles
Printed media
Video
Geographic Area
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
3-5
Tax Status (founded)
Under umbrella of a 501c(3)
Tax Status (current)
Nonprofit 501c(3) or Canadian nonprofit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 41-50%
Revenue Generation: 31-40%
Product/Technology: 0-10%
Administration: 11-20%
Paywall or Gateway
Self-reported Sustainability Status
Sustainable
Revenue Stream - Largest
Foundation funding
Revenue Streams (20%+)
Direct sold advertising
Foundation funding
Major individual gifts
Other forms of corporate sponsorship
Senior Health coverage underwriter
Small individual gifts
Advertising Products
Display

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

We inform voters through nonpartisan election forums and are a primary source of news and info for county which is potentially lifesaving during emergencies like COVID-19. We are the only entity reporting-in person on local government. We run the community "town plaza" where citizens can share ideas in a civil and respectful way.

Publication information last Updated on 10/12/2020