Publication Information

Publication Owner
None Listed
Year Founded
Location

Berkeley, CA 94708
United States

Years in Operation
3 years

Editorial

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Editorial Strategy
Characteristics that describe the core of the newsroom’s editorial strategy.
Coverage Topics
Topics that are prioritized in the newsroom’s coverage.
Language
Primary language of the newsroom’s content.
Communities Served
Underrepresented communities primarily served as part of the newsroom’s editorial strategy.
Editorial Strategy
Breaking News
Curation and commentary
Hyperlocal community comings and goings
In-depth feature and explanatory reporting
Coverage Topics
Culture
Entertainment & Arts
Environment
Events in coverage area
Local News
Language
English

Distribution

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Distribution Methods
The methods used to distribute the newsroom’s products.
Products
The types of news products, and/or other products, produced by the newsroom.
Geographic Area
The size of the geographic area that the newsroom primarily focuses on.
Distribution Methods
Aggregation
Email
Social media
Syndicated feed or content partnerships
Website
Products
News aggregation
Newsletters
Originally-reported articles
Geographic Area
County/Counties/Regional districts

Organization

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Employees
The number of full time employees currently working for the company.
Founder Directly Involved?
Is the founder of the company still involved in daily operations?
Tax Status (founded)
The company’s tax status when founded.
Tax Status (current)
The company’s tax status today.
Full Time Employees
6-10
Founder Directly Involved?
Yes
Tax Status (founded)
Nonprofit 501c(3) or Canadian nonprofit
Tax Status (current)
Nonprofit 501c(3) or Canadian nonprofit

Financial

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Total Budget Allocated
Self reported rough estimates of how much of the company’s total budget is allocated across each of these categories.
Paywall or Gateway
If a gateway exists, the rules governing content accessibility.
Revenue Stream - Largest
The revenue stream that accounts for the highest percentage of the company’s overall revenue.
Revenue Streams
The revenue streams that account for 20% or more of the company’s overall revenue.
Advertising Products
The advertising products sold by the company.
Total Budget Allocated (items may not add up to 100%)
Editorial: 71-80%
Revenue Generation: 0-10%
Product/Technology: 0-10%
Administration: 0-10%
Revenue Stream - Largest
Foundation funding
Revenue Streams (20%+)
Foundation funding
Grants
Major individual gifts
Small individual gifts
Advertising Products
I don’t sell any advertising products.

Real-World Impacts

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Real World Impact
Self reported impact on the communities the newsroom serves.

Our projects are aimed at:
~ Providing on-the-ground local reporting, including news, arts and culture, demographic trends and history.
~ Building partnerships with Solutions Journalism Network, EdSource, Big Local News, CalMatters, Catchlight, USC Annenberg and others.
~ Testing new technology to gather and distribute news. We are collaborating with Microsoft, entrepreneurs from the JSK Journalism Fellowship program at Stanford University, and Big Local News.
~ Supporting the next generation of journalists with internships and training.

Publication information last Updated on 12/09/2020